USAID Launches FWD Campaign

Yesterday, the U.S. Agency for International Development, in partnership with the Ad Council, launched a national public awareness campaign to help spread the word about the current crisis in the Horn of Africa. The campaign, entitled FWD – Famine, Ware, Drought, encourages people to share facts about the crisis, support the humanitarian organizations conducting the relief operations, and learn more about the solutions through Feed the Future. See below for a spot on the campaign:


To launch the campaign, USAID Administrator Rajiv Shah joined Gayle Smith, Special Assistant to the President and Senior Director of the National Security Council, for a live webchat to discuss FWD and answer questions. You watch the webchat below:

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