New ONE Campaign Takes on Malnutrition

On September 13, ONE kicked off a new campaign aimed at reducing chronic childhood malnutrition. The campaign—which will run through World Food Day in 2013—calls on world leaders to agree to a commitment that would reduce malnutrition for 25 million children by 2016. It is estimated that a billion people suffer from chronic malnutrition and more than three and a half million children will die this year as a result.

The star of ONE’s campaign is the sweet potato. Why? As Roxane Philson, ONE’s global creative director, explains, sweet potatoes “have the power (or shall we say “superpower” since we’re talking about heroes, here) to provide much-needed nutrients like vitamins C, A and B6 to undernourished children, helping to avert stunting and ensuring proper growth. On top of that, sweet potatoes are relatively cheap to produce and easy to grow in uncertain conditions, perfect for regions prone to drought and famine.”

Here is how you can get involved:

The first major day of action is World Food Day, October 16, 2012. Stay tuned as the campaign unfolds!

 

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