Samuel A. Worthington, MFAN Principal and president of InterAction, an alliance of U.S.-based nongovernmental organizations carrying out international humanitarian and development work, writes an op-ed about the delicate balance between branding of U.S. foreign aid and the safety of aid workers when delivering humanitarian and relief assistance.
“The debate over branding our efforts is not simply another technical policy decision. For us, it can be a matter of life and death. NGOs and the Obama administration must work together to find a solution that allows humanitarian workers in the field flexibility to brand or not, according to security conditions on the ground.”
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