PSAid — Public Service Announcements for International Disasters — will soon announce the winners of its annual contest for U.S.-based college and university students, “To Help the Most, Cash is Best.” The contest, now its fifth year, asks students to submit broadcast or print public service announcements that communicate the importance of appropriate disaster relief, while building support for U.S. agencies and organizations that conduct international disaster relief. The U.S. Agency for International Development (USAID) and the Center for International Disaster Information (CIDI) sponsor PSAid. Given the ongoing relief efforts in Haiti, these ads seem all the more relevant. The challenge, however, is to transition from international disaster relief to effective, long-term development.
See below for examples from this year’s finalists.